What is Facebook Pixel and how to install it on your website.
The easier step-by-step instructions that even your grandpa can follow!
Facebook had 2.38 billion monthly active users in the first quarter of 2019. That’s a lot of people right? So the chances that your website’s visitors have a Facebook account and are logged-in when visit it are pretty high and that's the main reason your site must have a Facebook Pixel.
What is Facebook Pixel?
A Facebook pixel is a code that you put in your website and “allows you to measure the effectiveness of your advertising by understanding the actions people take on your website” according to Facebook Business website definition.
And how does Facebook Pixel work? I have already put a Facebook Pixel on my site. If you’re logged-in into your Facebook account while you are here, the Pixel will track your Facebook account and will link it to my site analytics, then, if I decide to run any Facebook ads, I can re-target you to see them. In other words, you could be part of my ad audience.
I can also add events to my Facebook pixel, meaning that I can choose to track when people take specific actions on my site such as clicking a button or viewing a certain page. This will allow me to niche-down further my audience when running an ad, optimizing conversions.
Now let's get your Facebook Pixel installed in less than 5 minutes!
Here I’ll show you step-by-step how to set up a facebook pixel in your WordPress site. If you use a different platform for your site (such as Wix, Squarespace, Spotify), follow steps 1 to 5 here and then choose your site platform from the list option Facebook will provide you along with its instructions.
You might be thinking: Angie, I'm not planning to run Facebook ads yet!
Let me tell you that even you don’t have plans of running ads yet, having the pixel connected to your site is a useful tool that you should have now. It'll provide analytics reports, and if you decide to run ads in a couple of years, you'll have years of valuable data to use.
This is how you set up a Facebook pixel in your WordPress website step by step:
1. Go to Facebook Business Manager. If this is your first time doing it, go to your Facebook home page and click on the triangle at the top right corner. In the drop-down menu click on Manage Ads. It’ll take you to the Facebook Business manager platform.
2. Once you’re in the Facebook Business page, click on the hamburger icon at the top left corner. A big drop-down menu will display and then click on Pixel, under Events Manager.
3. If you manage more than 1 business page on Facebook, be sure you’re under the right one before setting up the pixel. Click on Set up Pixel.
4. Then, a pop-up window will open. Click on Connect a Partner Platform.
5. Find WordPress in the options list, and click on it.
6. To start the process, it asks you if you want to turn off Advanced Matching for WordPress. You can read the description of it there, which is basically the amount of data you’ll collect from your visitors. Then click on Continue.
7. Click on Download bottom to download Facebook Pixel plugin for WordPress.
8. (If you know how to upload and activate a plugin to your WordPress site, skip to step 13. You’ll also find these steps on the Facebook Pixel page). To upload the plugin, first, go to Download folder in your computer, right-click on the official-facebook-pixel folder and then click on Compress to convert it to .zip file.
9. In a different window or tab, open your WordPress site Dashboard and on the left sidebar menu, click on Plugins. Then click on Add New.
10. Click on Upload Plugin.
11. Click first on Choose File and select the folder .zip you compressed previously. Then click on Install Now.
12. Once the plugin is installed, click on Activate Plugin.
13. On the left sidebar menu, hover cursor on Settings and a drop-down menu will display. Click on Facebook Pixel.
14. Facebook Pixel Settings will open and your Pixel ID should be there. Leave this window open and go back to the Facebook Business Manager page.
15. Click on Continue until step 6, Verify Connection. If you don’t see any activity yet, don’t worry. It could take several minutes to appear there. You can also open your website in another window or browser to fire a pixel track code. Then click on Continue.
16. Congratulations! Your pixel set up is complete. Click on Close to go back to the pixel page.
17. If you opened your site in another window and the pixel was set up correctly, you should see a green dot showing you when was the last time the pixel received activity from your site. You’ll also see here your Pixel ID in case you need to confirm the ID in your WordPress plugin is the right one (step 14).
I hope you found these instructions helpful and easy to understand. I'm looking forward to read your comments!
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